2011
Qualiko brand was established in Ukraine, where the journey of great taste and quality began
Brand Stories
2014
MHP participates in Gulfood 2014 exhibition with its brand Qualiko for the first time
2016
The first regional distribution office was established in Dubai, UAE
2018
Exports cover more than 80 countries. A large-scale project of digitalization of all business processes of the company aiming to enhance the efficiency of all systems was launched
2020
Culinary transformation vision established to change from a raw material company to a value added customer centric organisation
2021
Expanded MENA's regional presence by setting the second distribution unit in KSA with offices both in Jeddah and Riyadh
2023
Qualiko's first appearance at Saudi Food Show in Riyadh
2024
Product of the Year Award for Qualiko FPP line
Vertically integrated business model
Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.
Vertically integrated business model
Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.
Grain growing
We use our own grains for feed production, enriched with the protein, vitamins, and minerals necessary for the healthy growth of our chickens.
Vertically integrated business model
Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.
Sunflower protein production
MHP is the only company in the world to produce protein from sunflower seeds. This ensures cost efficiency and complete quality control of the feed for our chickens.
Vertically integrated business model
Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.
Fodder production
We use our own crops to produce feeds for our chickens, providing them with all the proteins, vitamins, and minerals they need.
Vertically integrated business model
Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.
Breeder farms
Breeder farms are the first stage in our vertically integrated system. Two MHP breeder farms receive one-day-old chicks from the best German manufacturers. These chicks become the parent stock for our broiler chickens.
Vertically integrated business model
Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.
Hatching eggs
Eggs produced by our breeder flocks are transported to hatcheries located at our farms.
Vertically integrated business model
Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.
Poultry production
Our sites are fully integrated facilities, which include our own breeding farm, a new hatchery, a modern processing facility, and a fodder plant.
Vertically integrated business model
Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.
Biogas
In December 2012, MHP launched its first biogas station with a capacity of 5 MW. It is the first biogas station in Europe operating on chicken manure and poultry farm waste with such a capacity and level of technology.
Vertically integrated business model
Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.
Meat processing
The company manufactures a range of different meat products from smoked chicken to premium beef and foie gras products.
Vertically integrated business model
Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.
Distribution
Distributing our chilled and frozen chicken via our 11 distribution centers and more than 450 refrigerated vehicles gives us quality control right up to the point of sale. Our sophisticated international logistics allows us to deliver fresh and high-quality products to all the countries in our sales network.
Vertically integrated business model
Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.
Retail
Our products are currently sold through own franchised stores (in Ukraine), as well as other stores and supermarkets.
Our Sustainability path
MHP and Qualiko brand today publishes its 2023 Sustainability Report, announcing the achievements in areas including sustainability, people wellbeing, caring for the planet, animal welfare and product quality and safety.
Quality standards and certification
